LCR$ hailing from Baltimore Maryland Is a Director that prides himself in Creative Concepts & Narrative storytelling & in the Music Video, Live performance, & Film space.

The unique experience he’s had growing up shadowing & working on his father Chris Robinson’s Music Video sets from the early 2000’s has him in a unique space of experience through multiple eras in the music video space & a decade plus worth of experience on his own as a Director at the age 32.

What sets Chris apart is his ability to adapt his creativity to any artist or platform & create moments in the culture that resonates & lasts:. from The Hip Hop Bet Cyphers to cult classic hits Tyga “ Rack City”.. Chris Brown & Drake “ No guidance”… Wale & J. coke “Poke it out”.. & many more..

What LCR$ wish is to work with likeminded daring individuals that want to make something memorable & original in the minds & hearts of the viewer.

“ I just want to bring that feeling to it ya know… I want you to remember where you where, what you was doing when you seen it.. where you were in your life..I want to make you feel something when you see it”

We have no doubt, he will continue to do that.